Viral UGC Video Roundup: Beauty Industry
- TikTok (Hack Tutorial): One viral TikTok showed beauty creators mixing all their base products (moisturizer, foundation, highlighter) into a single “foundation cocktail” for a dewy, long-lasting finish. This tutorial-style video format racked up millions of views as viewers were amazed by the flawless results. Why it went viral: It solved a common problem (cakey makeup) with an easy, surprisingly effective hack, an authenticity win that viewers trusted and eagerly shared.
- TikTok (Product Review/Demo): TikTok creators couldn’t stop raving about Danessa Myricks Beauty’s Yummy Skin Blurring Balm Powder liquid blush. In countless “Get Ready With Me” clips, influencers swiped on this balm-to-powder blush, showing how it gives an all-day soft-focus flush. Platform: TikTok & Reels; Content: Product demo/testimonial. Why it went viral: It tapped into the mega-popular blush trend, with a photogenic formula that visibly delivers. The genuine excitement in these reviews, plus viewers seeing the gorgeous before-and-after payoff, sparked huge engagement and drove the product’s sell-out success.
- Instagram Reels (Transformation POV): A fun trend dubbed “Dame un Grrr” makeup transition took over Reels. Creators would start bare-faced and then suddenly cut to full glam at the audio cue (“grr!”), often with a fierce pose. One Reel by @anshu_chaudhary114 even hit 1 million+ views (as she thanked fans in the caption) after trying this trend. Content type: Transformation/POV. Why it went viral: The combo of a trending audio and a dramatic before-and-after hooked viewers, it’s the kind of quick, satisfying reveal that people love to watch on repeat. Plus, it added a dash of empowerment and humor, making it highly shareable among beauty enthusiasts.
(Takeaway, Beauty: Authentic tips and transformations reign. Whether it’s a relatable DIY hack or a must-have product demo, the wow factor, and a bit of personality, is key to hooking the beauty community.)
