Viral UGC Video Roundup: Home Goods & DIY Industry

Eric Owusu Sekyere

— 2 min read
Viral UGC Video Roundup: Home Goods & DIY Industry
Photo by Roselyn Tirado / Unsplash
  • TikTok (Cleaning Hack Tutorial): Cleaning can be entertaining, as proven by a viral TikTok from @hello_happy_mom that takes the hassle out of scrubbing an air fryer. In her video, she reveals a hack: just add water and dish soap to the appliance and run it for a cycle, presto, a self-cleaning air fryer! The clip showing suds whirling around the fryer garnered massive attention. Content: Tutorial/Demo. Why viral: It was practical, time-saving, and a little “secret” that many hadn’t seen. Homeowners love tips that make chores easier, so this hack hit a sweet spot. The visual of the air fryer essentially “washing itself” in the video was oddly satisfying, and viewers flooded the comments with “Trying this ASAP!” The simplicity and usefulness made it one of the month’s most shared home hacks.
  • TikTok (Routine Vlog): The “Sunday Reset” has become more than a chore, it’s a lifestyle trend. Creators filmed themselves doing a top-to-bottom house refresh on Sunday: laundry, clean sheets, decluttering, the works. These fast-forwarded cleaning montages set to calm music were all over TikTok and Reels. Content: Routine vlog/montage. Why viral: It’s part motivation, part ASMR therapy. Watching someone transform a messy home into a tidy sanctuary in one video is deeply satisfying (and inspiring to those of us procrastinating on our own mess!). Viewers find stress relief in these mini makeovers, and many adopted the practice themselves. By turning cleaning into an event with a refreshing emotional payoff (new week, new start), the Sunday Reset videos struck a chord, proving that even mopping the floor can generate millions of likes when framed just right.
  • TikTok/Instagram (Organization ASMR): Ever find yourself glued to a video of a fridge being restocked or a closet perfectly reorganized? You’re not alone, #CleanTok (the cleaning/organizing community on TikTok) has over 150 billion views and counting. Last month saw a surge of these “restock with me” and organization ASMR videos. In one, a creator slowly refilled every cereal dispenser, snack jar, and juice bottle in her pantry, with crisp tapping and pouring sounds, pure bliss for neat-freak viewers. Content: Satisfying organization/ASMR. Why viral: Two reasons: visual perfection and sensory appeal. The sight of items aligning just so, arranged by color or size, scratches a psychological itch for order. Meanwhile, the subtle sounds (the click of a container lid, the crinkle of a package) provide a mini brain massage. These videos don’t need dialogue; their universality and satisfying nature compel people to tag others with “this is SO satisfying 😍.” In a chaotic world, a 30-second clip of organized harmony clearly resonated, and got shared like crazy.

(Takeaway, Home:Practical meets pleasing is the recipe for viral home content. If a tip saves time, or a video can turn cleaning/organizing into a mini spectacle, people will watch. The best home-good videos either teach viewers something useful or give them that instant gratification of seeing a space transformed, and the biggest hits often do both.)

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