How Gen Z-focused startups are turning users into viral growth engines In 2025, user-generated content isn’t just marketing. It is the brand. The smartest tech companies aren’t buying attention, they’re earning it by empowering creators and building content machines around TikTok, Instagram, and creator-led storytelling. From AI
Veo 3 is one of the most powerful video generation models available. But if you’ve tried to get it to make a vertical (9:16) video for TikTok or Reels, you’ve probably noticed: It’s not easy. By default, Veo 3 creates horizontal 16:9 videos. But there
* TikTok (Celebrity Recipe/Testimonial): One of last month’s biggest foodie crazes was courtesy of Bethenny Frankel’s now-famous “Supermodel Snack.” The former RHONY star posted her odd healthy snack combo, a turkey roll-up with a tomato slice, cottage cheese, and seasoning, and TikTok went wild with it. Countless creators
* TikTok (Cleaning Hack Tutorial): Cleaning can be entertaining, as proven by a viral TikTok from @hello_happy_mom that takes the hassle out of scrubbing an air fryer. In her video, she reveals a hack: just add water and dish soap to the appliance and run it for a cycle,
* Instagram Reels (Transformation Series): A Delhi-based fitness coach went viral by posting a series of daily “transformation check-in” Reels. Each clip showed a quick before-and-after from that day’s workout, using simple text like “Day 30, you can do this too!” Over a few weeks, these motivational snippets blew up,
* TikTok (Unboxing/Review): Nothing grabs tech fans like a good unboxing. When TikToker @lisi.shops posted an unboxing of the new iPhone 16 Pro Max, it quickly amassed 226,000+ likes. In the video, she peelS off the packaging, boots up the phone, and highlights a few cool features in
Fashion Industry: Style Shorts & Haul Hype * Instagram Reels (Style Showcase): A Surat-based fashion creator in India gained over 50,000 new followers in 3 weeks simply by posting trendy saree styling Reels. She consistently used viral audio clips and quick transitions to model different sari drapes and outfits. Content:
* TikTok (Hack Tutorial): One viral TikTok showed beauty creators mixing all their base products (moisturizer, foundation, highlighter) into a single “foundation cocktail” for a dewy, long-lasting finish. This tutorial-style video format racked up millions of views as viewers were amazed by the flawless results. Why it went viral: It solved
As we step into 2025, the video landscape continues evolving at lightning speed. To stay ahead of the curve, here are five key trends reshaping how brands connect with audiences and how you can capitalize on them. 1. AI-Powered Video Creation AI-generated videos are no longer experimental, they’re becoming
🎬 Why Emotional Triggers Matter Humans decide emotionally, then justify with logic. Video ads that tap into emotion are twice as likely to drive purchase intent and six times more memorable than rational, feature-driven content. Emotional connections also boost brand recall, with 81% of viewers remembering emotionally charged ads versus 69%
Why in the hell would I use Pamba instead of Veo 3? Veo 3 is amazing. It’s the start of something big in video generation. But having a powerful model isn’t the same as having a finished product. At Pamba, we’re not building a model to compete
Most marketers assume producing a compelling UGC-style video takes days, sometimes weeks. But that’s about to change… Tools like Pamba let you create polished videos in less than five minutes with no filming required. 🚀 Here’s how to go from idea (or no idea) to live in 5 minutes: